While that’s not cheap, it’s far less than an Apple Watch Series 6. It’s priced that way, too, starting at $150, which includes six months of Fitbit Premium. In fact, by its aesthetics, Luxe seems to be aiming for the Apple Watch crowd - or at least those who would be, but want something smaller or don’t require a full smartwatch. If there’s any influence from new parent company Google, which completed its acquisition of Fitbit in January, it’s not immediately evident.
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